ASA Adjudication on Zoosk Inc.a few in-game advertisements for a grownup dating app appeared
Ad description
A number of in-game adverts for a grownup dating application showed up in the cartoon-style game app “D1D”, by which players finished mini-games to construct a relationship with people in the songs musical organization One Direction. The adverts, that have been a combination of advertising and ads that are full-screen featured pictures of males and ladies and text such as for instance “Meet Local Singles!”, “Meet Girls” and “Meet Guys”. One advertising that appeared over the the top of display screen during game play featured icons labelled “BROWSE”, “CHAT”, “FLIRT” and “DATE”, because of the text that is accompanying INSTALL ZOOSK”.
Problem
Childnet Overseas, whom thought the advertisement encouraged young ones to speak with strangers, challenged whether or not the adverts was in fact inappropriately and irresponsibly placed within a casino game apt to be played by kiddies. (more…)
Originally posted 2021-03-04 22:08:58.